To me, Best Western has a really middle of the road reputation. Of the few that I have stayed at in the United States, they have always been fine. Not bad, not amazing, but fine.
So imagine my surprise when I traveled to Europe, and saw amazing boutique hotels with the big Best Western sign on it. I thought, well, they can't be very good, just average, after all, it's a Best Western.
However, on a recent trip to Salzburg, Austria, the hotel that I was staying in was really awful, and after the first night my family and I went searching for a new one. One of the four-star hotels was a member of the Best Western network, and we settled on that one, not expecting very much.
We were wrong. The rooms were spacious and clean, breakfast was amazing, and the staff was friendly and helpful. I know that the hotel was independently owned and operated, but now I feel that when I find a hotel that is part of the Best Western network, I can expect quality that I hadn't thought would be there with Best Western before. Next trip, I won't shy away from their hotels, instead I will seek them out.