Information, reviews and public commentary for US companies


BMW of North America, LLC

300 Chestnut Ridge Rd.
Woodcliff Lake, NJ
Jim O'Donnell
Chairman and CEO
(201) 307-4000
(201) 307-0880
Twitter IDs
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Andrea - 1 d 4 h ago


I purchased a $55,000. vehicle from BMW and have had it serviced there ever since. August 2016 car broke down on highway 1 hour north of city and I was stranded for 2 hours. Had to be towed. They repaired vehicle. Happened again on January 2nd. Had to be towed. I am a 66 year old single female. This was a horrific experience. Then in the mail received "Important Safety Recall" regarding an In-Tank fuel pump that was defective and could cause an accident. I already had a recall for an airbag that could cause injury or death. Both recalls had "Remedy Unavailable" written on them. After the 2nd breakdown the car was in this shop being repaired and I had a loaner vehicle. I was terrified to drive this car now and told the manager that they need to fix both recalls as I was going to trade the vehicle in on a new Volvo. The Volvo dealership told me they could not take the trade in because of the open recalls. I relayed this to the manager. He was completely uncoperative and said he could not fix my vehicle. Today he called me and screamed at me on the telephone telling me that if I did not return his loaner car he was going to the police to report it stolen. I was horrified. I was unable to trade in the BMW and now I cannot sell it and this is a financial hardship. When I purchased this car I expected it to have a good resale value when I decided to sell it. It has NO resale value now. And to add insult to injury I was treated in a horrific manner by the manager of this dealership. I want a solution - either they fix my car or they buy it back. There are no other options.

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2010Black535 - 1 d 15 h ago


I was disappointed that BMW chose not to participate in the 2017 auto show in Boston this week. I drive a Bimmer and always enjoy seeing the new models. I was with a friend who was interested in buying either an Acura TLX or a BMW X1 or X3. He was disenchanted by the absence of the BMWs, which would have helped him make an initial comparison. In a year when your sales in the USA are well down, I am surprised you would skip an auto show in a major city. Even a modest presence (a few models, no concept cars) would have been better than none. My guess is that BMW was in LA, for example. So, it is also a bit of a "not worth it" insult to Bostonians to skip the show and depend on us to come to you (BMW) if we are sufficiently interested. My last point is that people coming to auto shows often have brand pride and want to confirm they made a great decision in the past by checking our their cars versus the competitions'. The closest chance that Bimmer owners had to do this was to check out the ample samples provided by Mercedes, Audi, and Porsche.

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Mr Jim ODonnel

Chairman and CEO

Hopefully, this matter gets to your attention and see what Dealers in America are doing in order to sell cars. Last month, I was offered a deal on a BMW X3 through a good friend who knows the head at the BMW Riverside in Ca. Little that I know, that car that It was shown, was not the car I was leasing and planning to purchase on papers. 20 days later, sales manager asked me to read the VIN # of the car not the one on the paper but the one on the door of the car and it was totally different and said we have given you the wrong car, however, DO NOT WORRY you won't have to pay for our mistakes just come and will change the Vin # and that's it. I proceeded to do this but I brough my original and found that the 7K package extra on that car was at the end of my lease to purchase then I complaint. Lance, Manager of ripping off people mentioned that the car offered is in Atlanta then why was he showing and selling a car that from the beginning they knew it was not the original sell? A ways to rip off people no matter what. They indulged you with a nice car then sorry they made a mistake and find it 20 DAYS LATER. Now they are threatening that if I do not bring the car back they will reported stolen. SO! I purchased a car they made mistake in delivering wrong car and on top a stolen car?? THIS IS INTOLERABLE TO THE PUBLIC. I WILL REPORT TO BBB AS WELL MAKE IT PUBLIC VIA ALL KINDS OF MEDIA SO PEOPLE GETS AWARE OF THIS RIP OFF!

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Mae Brewster - 2 d 14 h ago


We purchased a 2011 equinox. Chevrolet. October. 2016. It was pretty. Thats all we took the vehicle. Bk 5 or more times and the last time the so called sale manager said it was fixed the truck was making a popping noise sounds very scary so we got it bk the truck was making noise gave the truck bk to bmw then it stayed there from oct to dec then bmw tells credit union truck ok and here we r threatened. to be put on bad credit noone called us to after the truck wad towed to some towing yard and its christmas almost two payments buts thats wasnt the problem is how bmw gone sell a piece of junk for person to be in debt fot years on and they sit at their desk lie about the price and how u. Fixed. The problem. i advice noone to buy a used vehicle ftom global BMW. people. not right u go bk there the sales peoples. be running from you very sad

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Jessica Fernandez - 5 d ago


To whom it may concern:

Via Certified Mail Return Receipt Requested and Email

RE: 2015 BMW X5 Transmission

I am writing this letter for the purpose of bringing to your attention a serious and in my view deadly situation with your 2015 X5 model vehicle. I owned this vehicle and it had to be towed today to one of your service centers. I had a very scary experience with the vehicle today. I was driving my kids to school this morning and the gear suddenly shifted on it's own from drive to neutral. It would not shift back into gear. It would only give me an error on the dashboard that said, "Not possible to change gear position". I was stuck on the side of the road not knowing what to do, after turning off and on the ignition, the vehicle worked again I was able to proceed a few more blocks until it occur again. At that point I called BMW roadside assistance. I can almost guarantee if this happened on a freeway I would not be around to share this with you. I think it is my duty to make you aware that I am not an isolated case. I spoke with tow truck driver from BMW roadside assistance who came to my aid after a 2 1/2 hour wait and he share with me that I was the 5th X5 BMW vehicle he picked up this week for the same problem. I decided to look into it further and it turns out, this is a common problem. I am also extremely disappointed on the poor service I have received up to this point from the BMW Midtown in Houston, TX. Since they would not accommodate me with a loaner vehicle turning my day upside down adding more stress to my situation.

Please direct this letter to the appropriate persons who will take action to make a recall before fatalities occur.


Jessica F.

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LJ - 3 d 21 h ago


So Scary and I feel your frustration . I am a X5 owner too and I have had sooooo many problems too. but not as scary as yours. However if you have your car in the shop for 3 or more times for the same issue you will be able to surrender your car or BMW will buy you out of your contract. Just contact the BBB regarding your complaint and BMW will jump through hoops for you when the Better Business Bueuru gets involved. I had to take it to this level in order to get attention from BMW Corp. offices. U might have to, too.

Good Luck

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Janay - 5 d ago


Horrible experience today. My emergency parking brake malfunctioned and would not allow me to release them. My X3 could not move and would not shift out of park. I called roadside assistance; THE WORST DAY EVER!!! I waited literally for 3 whole entire hours with reps lying to me telling me a company was on the way. The first tow truck company order was cancelled. They say they put in a request for a new one, the provide you with the name and number of the company on the website and it gives ETA. The ETA changed within mins of me calling to complain that I was waiting. At first it was 90 mins, then 30, then 20, then 45. I finally asked to speak with a supervisor by the name of Shauni N. who happened to be the 8th person I spoke with after calling 8 different times she LIED her way through the situation stating she called them and I'll have to wait 25 more mins. I called the tow company and they NEVER RECEIVED AN ORDER FROM BMW to pick my truck up! I was livid. I sat there for 3 hours waiting and depending on a service that I paid my hard earned money for that doesn't even benefit me; it frustrated me. I could have called roadside assistance in connection w my car insurance OR my phone bill. But BMW chose to LIE and I believed them and waited patiently. Eventually, after 3 hours, I found my own company as they drop passed and I paid out of pocket to have the truck transferred 50 miles. Very disheartening that a company; with what I believed to be a high quality vechicle, would have low quality customer service. I'm thinking of trading my bimmer in and taking my business elsewhere.

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Joseph Ferguson - 5 d 13 h ago


We've owned several BMWs. /A 535, an X5, and we currently have 650. In light of recent BMW comments, this may be the last BMW we buy.

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BMW of Annapolis lied to me. - 6 d 8 h ago


Jane, (service advisor) Annapolis Maryland BMW OMG! We've gone from an original estimate of $1150 to $2504. You told me on the phone yesterday again that you would try to help me out with getting some things lowered because you gave me this original quote. This is the best you can do???? I CANCELED AN INSURANCE CLAIM BECAUSE I WAS TOLD IT WAS AROUND MY 1000$ DEDUCTIBLE. It takes days to set up an insurance agent coming out to assess damage and come up with their estimate. I cancelled the window that was from last friday until tomorrow Wednesday because you, Jane, told me the estimate was around my deductible. I am scheduled to leave town on Friday. Now my hands are tied. You might have to hold the car until I get back. I will have to put in another claim. I am not happy at all and I will definitely let BMW of North America know how disappointed I am and the reasons why. I have been a loyal customer for 25 years and this is just poor business practice, period. If I did that to a patient I would have a lawsuit on my hands and I would be reported to the board. David Camorali

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K.B. - 6 d 14 h ago

Attn: Jim O'Donnell, CEO and Chairman

Ludwig Willisch ,CEO and President , BMW North America.

Dear Sirs: I have a matter that I need you to look into. I am a lifelong BMW customer I also own Mercedes GLK 350, Porsche 911, Audi Q5.

I own a BMW X3 , which I ordered from BMW , watched it being built in Austria and shipped to America.

I have my BMW serviced at BMW of Ft. Myers. My service consultant is Jose Fonseca, who is the best! I completed a survey that BMW sent me after my recent service. I am upset with BMW not my service consualtant Jose.

I do not like the fact that BMW of Ft. Myers does not provide loaner vehicles free of charge when I bring my BMW in for repair. They should provide free loaner vehicles just like Mercedes, Porsche, Audi do when I visit them for repairs on those vehicles.

I believe that BMW of Ft. Myers charges way too much for labor and parts verses the competition. As the top executives of BMW you need to know this. I constantly monitor how I am being treated by Mercedes, Porsche, Audi, BMW.

When I owned my own business I wanted to know feedback from my customers in reference to my employees, our products and service.

I am rethinking whether I desire to be a BMW customer in the future


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Mr. Jay - 7 d 7 h ago


William... You told me you would get back to me within a few days. I have heard from you in over TWO WEEKS. Lets recap. BMW admits to using organic covered wiring. Was this disclosed? NO! BMW admits to using tires that must be replaced after 27K miles.Was this disclosed? NO! BMW does not represent their own product or appear to back it up. No one has told me what "environment affects" are? I have corrosion coming from the inside out. This is clearly a manufacturing defect. Your lack of communication and even the simple act of it describes your stance, lack there of, and that BMW is easily the worst car attached to the ridiculously worst customer service. You and Kenji hold that honor. I will not let this go. Either by back the piece of crap or fulfill my request. Regardless, I will at and given moment tell everyone to never buy a BMW product. BMW has failed every moment to clear this. My dream car is my nightmare. When, in life, you do not say as you will do... YOU become a LIAR. Sincerely disgusted... Jay Lawson Centrix USA Sr Commercial Investment Analyst VP of San Diego REO/BPO Dept. 3456 Camino Del Rio N. Ste. 206 San Diego, CA 92108 c. (hidden) f. (hidden) DRE #: 01480890 "You cannot escape the responsibility of tomorrow by evading it today." -- Abraham Lincoln

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Fahd - 7 d 13 h ago


Dear Jim,

I am contacting you as I was in the market to buy a used BMW 528i. After much research I found a certified 2015 BMW 528i x-drive (I can provide photos of the price from the BMW website if you require) at the BMW website at the BMW of Chattanooga priced at $24,982.

I contacted them on the morning of January 7th 2017 and spoke with Ms Casey Tanner at the dealership. She confirmed the price and I asked her to send me some photographs of the car as I was ready to buy the car but was out of state. I also spoke with Mr Jonathan at the dealership who confirmed that he would mail me the photographs - I also have copies of my email exchange with Ms Tanner if required.

After 4 hours of discussion when I called to put finalize the vehicle they told me that the price of the vehicle was now up from the advertised $24,982 to $35,000. I was shocked at this and asked to speak to the manager who told me that nothing could be done. I told him that BMW has advertised this price and they should hold by it especially after it was confirmed to me that morning by Ms Tanner but he was not willing to bring the price down at all.

I truly expected better than this from BMW and at least as a courtesy the manager could have discussed other options.

Thank you for your time and I am truly disappointed at BMW.

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Robert Spencer - 13 d 11 h ago


Our X-5 constantly had problems with water in the door and water on the floor, finally but only after the warranty period did they figure out the problem (after insisting that there wasn't one for 5 years) when the accelerator module shorted out from a constant wet carpet. The tubes to drain the moon roof were folded in half and installed incorrectly. Needless to say they thought that this was my problem and made me pay almost $1,200 to UN-kink them. This rig has been in the shop more than a junkie goes to their dealer. HORRIFIC.

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Akhtar Quraishi - 17 d 5 h ago


Mr. O'Donnell, My First BMW was 1979 320i with limited diff. Recaro and fell in love since than till each year one in my house except M class all .Last three mind you every two ro three year one. Last 2013 550 and now 2014 X5. All buy new some time order.

But hate to tell X5 have 22k mile and tires are gone . It's shame I have record to prove

Own new two E 55 and several other MB but got rid of them in favour ot BMW's.

Can some one explain the reason of tires which did not last this time lemon ???

Such a great company I been to Munich a couple of time but like from BMW to explain this issue. I use Coggin of Fort Pierce and Braman of Palm Beach.


Akhtar Quraishi.


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Anonymous - 17 d 7 h ago

God Bless and Good Afternoon, I would like to see if I can I can buy the 328i BMW that is financed in Hope Battle. I am a military Veteran.

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Nauman Alikhan - 25 d ago



I own a 2012 E89 BMW, purchased preowned in March 2016. It currently has 56K miles. I recently got standee on the freeway as the car lost power to the engine and appeared to misfire badly.

I had it towed to Momentum BMW here in Houston to get it checked out. I have a 3rd party warranty company. Upon completion of the diagnostics, i was told that the High Pressure Fuel Pump and Fuel Injectors were faulty. A claim was filed, but was not covered by the warranty company for it not stemming from an electrical fault ( exclusion on the policy).

At this point, I am highly frustrated as a consumer with both the warranty company and BMW for not helping me with this. The car barely has 56K miles and was not expecting such a breakdown to occur so soon. The expense for repair is significant and I

am reaching out for some assistance.

Upon doing some research I have found that there was a Service bulletin on N54 engines that covered some models of the Z4 that had issues with the HPFP. I am attaching a copy of the bulletin, it does not specify my model year so I was wondering if this issue persisted in later models as well and if there is a goodwill assistance that BMW can provide me. This would be much appreciated.

here is the VIN#


Please note that I was on the highway at high speed when my Z4 lost power. I had to quickly pull over several lanes to the service lane in order to not cause an accident due to sudden loss of power.


Nauman Alikhan


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MARC - 17 d 13 h ago

I have a 2011 535i that has that same HPFP issue. They want me to pay $2500 to fix it. No help at all from BMW. I paid 10k down on the car and still making payments on 13k. I bought the car 6 months ago my friend and now it is toast. Can't drive unless I pay $2500 to replace the pump 500 to replace the battery 90 to replace a hose. Not sure if I will need to replace the injectors spark plugs and coil packs. I basically lost. I am unsure of what to do other than pay this is crazy... The ultimate driving machine they say. Oh how I loved the thought of owning a BMW... SUCKS

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Elizabeth Wood - 20 d 10 h ago


BMW of America got our hopes up. We had a front axle go out on our 2013 BMW 320i at 46, 000 miles. Thankfully it was still under warranty, and we proceeded to have it towed to the nearest BMW dealership which living in Montana, was over 3 hours away. BMW roadside assistance arranged the towing-as the car was un-drivable-footed the bill like a champ and assured us they would make sure the car got back to us in a timely manner, and with minimal effort on our part. Two weeks later we were informed the car was fixed and we needed to come pick it up. The car is located 3+ hours away. Over 2 snowy mountain passes. In the middle of winter. And both my partner and I work full time. How is this acceptable? Especially after promising us, their "valued customers", a stress-free fix on a major vehicle malfuncton that shouldn't be an issue for any car under 100k and ours has 46k? Terrible service on BMW's part. Such an expensive vehicle should warrant unbeatable customer service. And that has not been our experience.

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MARC - 17 d 13 h ago

I thought this was really the ultimate driving machine. I don't even know what to say.

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MARC - 17 d 13 h ago


I bought a bmw 535i used from the certified lot 6 months ago and since then pure problems with the car. Now they want me to pay to replace the high pressure fuel pump at 2500 dollars. Not even a year since owning the car. No help from anyone. So now after paying 10 thousand dollars down and 400 a month for 6 months I will have to park it outside still make the payments and cannot drive it because it's not drivable and cannot pay to fix it.

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Jimmy - 19 d 12 h ago


Previously a 2004 3 series owner, 2007 3 series, and now a disappointed owner of a 2013 328i, and its only been 6 months. I am a college student that saved every hard working penny I had to purchase this 13' because i simply had to have it and now it has become a dreadful nightmare to think that when the warranty runs out in 2k miles that ill be stuck with a series of unfortunate events...ha. 8x i have brought it in for electrical and mechanical issues AND NOW the front bumper PAINT is peeling off...PEELING OFF, how is that even possible? On two different ends of the bumper as well and I am crazy about taking care of my care in case anyone were to think it was hit in the slightest way, because it never has. I know you get what you pay for but damn, at the least the bare minimum with the what the company represents themselves to be?? How will ANYONE my age want to get an M4, 535, 750 in the future when the only BMW's they have driven have gone to shit with them. I fell in love with BMW & even have a BMW ig page with 4k followers ( BMWCONNOISSEURS ) and have NEVER thought anything negative with the organization until my very own experience with a 2013 BMW that is embarrassing to have when my girlfriends 2015 nissan altima has more features, more reliability, and cheaper. How can I argue that i got the best bang for my buck. I can't, because i feel ripped off. From reading other reviews about corporates communication barrier, I have no hopes of BMW resolving or addressing this issue as I highly doubt they will help any customer at all for that matter. Just something to note about why I will never be purchasing another BMW again, unfortunately.

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Ava Agolli - 24 d 10 h ago


Ava Agolli

I have a 2012 BMW X 3 , terrible experience ! In the last 15 months the car has had a red engine light for 7 times. The car is still under 40 000 miles. The car seems to have an electric problem . Last 19 000 miles , 7 times red light engine equals to a problem in each 2800 miles. The Car is still in the shop of BMW in Ridgefield CT. ....

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Anonymous - 20 d 7 h ago

Be careful with BMW electrical issues. My 3 series just went up in flames from an electrical fire for no reason. Further research shows me that this is a pretty common BMW issue.

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michael - 20 d 16 h ago


i have a 2010 750 li drive that needs to have valve stem guide seal replaced took car in for ccp at 78,000 miles and was told everything was ok,, now its smoking real bad and I'm told that the seals are bad and its at least a 6500 repair that is very common on these cars i think if you make a 100,000 car it should be dependable

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Dissatisfied owner for over 10 years - 21 d 16 h ago


Horrible repair experience Total lack of communication

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