Aunt Jemima should be honored. She represents home, comfort food, family! I have served Aunt Jemima's pancakes to 3 generations. My grandchildren still bring their children to my home on Saturday morning for Aunt Jemima's pancakes.
I served my son Aunt Jemima pancakes every morning when he was growing up. We honored her.Her recipe was the best.
Million dollar athletes are plastered on boxes. They do not represent family values or home and certainly do not get my attention.
I,too will avoid purchasing Quaker Oats products. Sad to give up a tradition our family has observed for over 60 years.
My wife and I have been married for fifty three years. I am a white man and she is not white woman. She is very disapointed at the political decision to end Aunt Jamima. Most "Blacks" have not had a problem wih name or the current image on the box. I grew up eating Aunt Jamima pancakes. Most of our white and black friends did not have problem with the label back then that showed a different Aunt Jamima.
If you notice, the people in streets demostrating were made up of a group of unhappy "Rich White Kids." There were very few blacks. The demostatrators were not complaining about the image on a pancake box. You like most corporate rich people claim you want racial harmony. This decsion to deny your customers "Aunt Jamima" pancake mix and I believe this will cost you financially. The American are smart and see what this is and it is not racial harmony.
There will still be young "Rich White Kids" demotrating after the change is made.
Thank You for this post!!! I have spent many a morning with Aunt Jamima in my kitchen with me. I feel sorry for what this has turned in to. Quaker needs to take a stand and keep her, because she matters, her history matters!! Her smile has cheered me up if the truth be told! And here am I, an Irish lass from Idaho, mid 50's. If Quaker really goes through with this, I vow to never again buy the products they sell, Pepsi Co. too.
Thank you William.
I rate my 2 stars as their weakness going down hill.
Have you ever heard of Nancy Green? She was the woman hired to portray Aunt Jemima when the pancake mix company started. It turned out that she was friendly, told entertaining stories, and she did a great job for the company. Instead of changing the name, dedicate the product to Nancy Green. Put her real photo on the box and educate people about the kind of strong, caring, community involved person she was, using her advantages to fight poverty in her community. When all the appropriate known history of her life has been shared on the box, change to celebrating other such strong black women who overcame or are overcoming. There will be no end to such stories. In her honor, send cases of her namesake products to anyplace suffering natural or economic disasters.
Changing names doesn't change history and we can't learn from a past we ignore!
AMEN!!!! Thank you for posting this!!
We are absolutely appalled that you would rebrand AUNT JEMIMA products. We are a white couple in our 70's - we've grown up and loved the brand since we were children. We love the smiling face on the bottle. The family behind the face doesn't deserve this nor does the American public. It is a tribute to the woman behind the pancakes who was tapped to represent the brand. Not only is it going to potentially cause more racial issues that none of us want but it's taking away the history. Did you take a survey to see if the Black community to see if they found it offensive? And why disrupt a product that has been an American tradition for generations? And at what cost for rebranding to your company; meaning ultimately your customers? If this happens, we will never buy another Quaker product again. Respect your customers and most particularly, the family behind the face of Aunt Jemima. Will you let a few radicals make your decisions? Or do you have a Board of Directors with any common sense? We'll be watching to see what you do! Next on our list is our beloved UNCLE BEN'S RICE...then Eskimo Pies.
Your decision to erase Aunt Jemima is an arrogant, disrespectful, and cowardly decision . Aunt Jemima has been used by our family for many decades. To me she represented a kind and wholesome homemaker, who took pride in her pancake mix. I had a neighbor who could have been Nancy Green's sister. Whenever I saw Bertha, I would run to her and give a big hug. I promise you that I, my three sons, and my granddaughters will be switching to Mrs. Butterworths, as well as Red River Oatmeal. Quaker brand products will be prohibited forever. Do not be so stupid - reconsider !
Dumbest move I've ever heard of! You are bowing to a small percentage of people thinking this will not make you look racist while in turn makes you look stupid. When I go to the store and want to buy Aunt Jemima products and do not find any. I'll make certain that I don't buy your "non-racist" products. Does this change mean that you've been racist all these years? Dumbest marketing move ever!
Why would anyone wants to change the name of Aunt Jamima?? Do they know that this name is an honor to the first Black Woman millionaire??? I've used Quaker Oats products my whole life and never thought on this as any kind of racial slur!! Just my opinion!!
I have an idea. Can you please put a beautiful white woman on your pancakes, syrup, and whatever else you want to change and rename it Aunt Mary.
Another idiotic decision by corporate America. Aunt Jemima is not racist. I believe you people in marketing have negative intelligence...
Melville likens corporate efforts on diversity to a domestic emerging market. "We need to look at this as a business opportunity to widen our customer base and to ensure our current customer base is included in the packaging and branding,,," said by Doug Melville, TBWA\North America Chief Diversity Officer (that's the ad company advising Quaker Oats and other companies).
Well, Doug, count me out of that current customer base. It appears your ad agency supports BLM enough to profit off its "diversity" and lawlessness. So when my box of Aunt Jemima pancake and its accompany syrup mix runs out, I'm switching brands forever.
Are you kidding me? You are going to back down to a handful of haters to rebrand your wonderful product? Here's $5.00! Go buy a pair!
You know when I was a kid, Aunt Jemima syrup was the only thing that we put on our pancakes, waffles and french toast. I am now in my late 50's and Aunt Jemima still sits at my breakfast table. But now with all this racism full of crap going on I hear that you're going to discontinue the brand of Aunt Jemima, even though the family does not want you to discontinue it. So I'm here to say if you play into the hands of these protesters I have no respect for you and I will no longer be someone that will buy your product and I will also stop by and all your other products cuz I'm sure there's somebody else out there it's not going to let these people run what you been running for years as a great product. Time to say no cuz if you don't say no I will say no to anything you make. I hope and pray you make a wise decision.
As a consumer who buys your products and seeing how you are taking the image of the syrup lady. Caving to a few trouble makers and them trying to erase history to suit them. I guess the people who actually buy your products are no bodies. Just saying someone's great grandmother is wrong on your package. If she disappears from the label I will never buy any product that you have. As well as letting others know we aren't needed. I just would like to see a company stand up to the trouble makers and say sorry you feel that way. Sorry to loose your business. Even if they never have bought your products.
So if you take away her picture you just said all the hard work that she did was for nothing. That she was a nobody. She was a proud woman.,a great cook with what sounds like a great personality. Take it away from her all that she accomplished just to shrink from bullies who are against everything. They didn't know what she did and worked for. That is what you will do if you take away her image from the pancake mix. That makes the Quacker Oats the company that said "since you were a slave, and free you are a nothing and your hard work should not count for anything." You are spitting on her and her family. That makes you a bigger racist than the ones shouting racist.
So all the people saying they won't buy those products only bought them for the packaging and the representation of the characters on the package? What about the taste or flavor or quality of the product ? Does that have no bearing on your purchase.? I find that hard to believe or are you just selfish in you own world not willing to grow or change your outdated way of thinking. Move on.
I am an African American woman, and I don't want to see Aunt Jemima or Uncle Ben's face go anywhere. I do have some ideas on how we can keep the history, legacy, and integrity of these popular faces while paying tribute to their contribution to black history
I am so disgusted at all the companies who are caving to these insane people that are trying to erase all of history. I won't buy your products again.
This company needs to grow a backbone and stand up for the memory of Nancy Green! She is someone you should be proud to have on your products.
You reap what you sow. I hope you lose a ton of business.
Well, since you people have caved to the mob mentality, I will no longer be purchasing anything from this company ever again. You are erasing the history of Nancy Green and her accomplishments! What is the point of this?! The image of Aunt Jemima is one of a sweet, hard working lady that turned her life around. Why would you not be proud of that and stand up to the "few" that want this image erased?! I am so disgusted with this company.
Never again will I purchase your products. You sold out to the mob mentality! Shameful!
Aunt Jemima products have been around for years. To change a name to pacify people who are to thin skinned to accept what she was should not be the majority of your concerns. This has only made me boycott your products and I will influence others to do the same.
Stop kneeling, it's pathetic.
I never will buy another one of your products again. Go ahead and take the pictures you think that is racist. We the customers will show you and your share holders we will not buy any of your products again. You will be in bankruptcy and have to closed everything down. This Total disrespectful to these two Lady that serve your company and made it to what it is today. You even stole the recipe and not paid for it.. Now you need to take the Quaker image off all Quaker products. You are giving the Quakers a bad image.